Marketing Strategy Course Multan

 Marketing Strategy Course Multan 2023

Marketing strategy

Welcome to the marketing strategy course created in collaboration with WARC and Cannes Lions.

This online course will examine the insights and methods behind successful marketing strategies and equip you with the necessary practical skills as well as templates to plan, execute and measure your own campaigns.

You will learn the fundamental practical methods covering everything from the research phase to objectives, KPIs, and customer journeys to briefing and evaluation.

The best news is you’ll be learning from some of the industry’s best strategic leaders as well as getting exclusive inspiration from Cannes Lions’ award-winning case studies and research papers from the WARC archive.

Best of all, this course is designed to be enjoyable and jargon-free, so everything is in plain English. No prior experience is required, and upon passing, you’ll get a WARC / Cannes Lions certification in Marketing Strategy.

Marketing Strategy Course

Learning with Cannes Lions and WARC

Created in partnership with Cannes Lions and WARC, this short online course explains the importance of marketing strategy and why it sits at the heart of every successful brand.

Combining videos from key contributors and showcasing Lion-winning work, we’ve designed this course to teach you the fundamentals of marketing strategy and ultimately share techniques and principles to help you create more effective campaigns.

WARC is an industry body that provides insight, intelligence and case studies to help marketers increase the effectiveness of their campaigns.

The way you’ll learn has been designed for creative learning in a digital age. Everything is split into small bite-sized lessons that you can take in your own time, with quizzes at the end of each lesson to test your knowledge.

As you progress, you’ll earn points and badges so you can see how well you’re doing compared to your peers.

Advantages of Studying Marketing

Regardless of the field you want to pursue, studying marketing can complete or bring new life to your career path.

Marketing Strategy Course

1. Self-promotion and a more competitive skillset

Marketing studies gives a unique competitive advantage: You can learn how to promote yourself and your work. After all, marketing studies helps you understand the true meaning of value: The value of the product and the value of the person or brand that delivers said product.

While trying to make it as a young professional, standing out can be challenging; this is where marketing studies takes the lead. The set of skills you can develop while studying marketing can give you more confidence and turn you into a more in-demand professional that can present yourself and your product or service in a way nobody else can. Self-promotion is crucial to success.

Therefore, through marketing studies, a young professional can understand the way competitors and already established professionals perceive value in their field and use that to their advantage to bring value to themselves and their skills. 

After all, marketing and marketing actions bring forth the standards that something — a product, a service, anything — needs to meet to be successful, and create better consumers. The same principle applies to professionals of any kind.

2. Consumer psychology knowledge

Consumer psychology is the study of all the variants that influence a prospect's decision-making. Since young professionals "sell" their skills, a prospect can be anyone from a hiring manager to a classroom, if the person in question is a teacher — a career path that is as far away from marketing as possible, in everyone's mind.

Prospects make decisions based on what they perceive as truth. A marketer in the making or someone that has studied marketing can figure out the reasons behind that decision-making process and go more in-depth, perhaps go beyond profit and help others truly flourish.

Marketing studies can help you understand how prospects go about making decisions about a product or a service. These decisions are not based on the truth in and of itself, but a version of the truth the prospects can grasp in relation to the product and how it can better their lives.

Understanding that perception allows you to use it to your advantage, as you can self-promote and show the prospect why their services are useful. Even more so in a way that they will welcome and understand, based on their lifestyle habits.

3. More career options 

There is no field that doesn’t use some marketing principles, especially in today's digital world. From administrative positions to business management, marketing studies are needed for various reasons that have nothing to do with self-promotion. 

Marketing is what brings consumers and products together. Therefore, it can control the way an organization or business functions. Since marketing skills are as versatile as they are, companies look for them for their employees.

Business executives need to know how to conduct marketing research that makes sense. Also, salespeople need to understand why their product is good enough to stand out, out of the variety of products out there that serve the same purpose. Even those into product development need to understand core marketing principles, to prioritize the needs of a new product and the features they will need to create first.

Marketing is not only advertising, after all. As evident by PLNU's business administration program in marketing, marketing skills can be beneficial both to natural-born communicators and to one's day-to-day life. Marketing skills are highly transferable, and people who have them can apply them to all situations.