Google Ads Course Multan

 Google Ads Course Multan 2023

What is Google Ads?

Google Ads is a pay-per-click advertising platform owned and operated by Google. It is also the largest and most widely used online advertising network in the world, and millions of businesses use Google Ads to reach new customers and reach their sales, marketing, and revenue goals.

Advertisers who choose to use Google Ads can target users across multiple networks.

·         Search ads: On the Search Network, advertisers create text ads that target keywords, the words and phrases people search on Google. This gives them the opportunity to appear in Search results when their customers have the highest intent to engage or buy. While it is just one type of PPC advertising, Search ads are often what people are referring to when they use this term. It is also known as paid search.

·         Display ads: The Display Network offers advertisers the option of placing visual banner-style advertisements on websites that are part of the Display Network. The Google Display Network reaches approximately 90% of global internet users, a vast potential audience. When it comes to Search vs. Display, they’re ultimately best when used together.

 

How use Google Ads?

Google Ads Course

1. Establish your foundation

First and foremost, make sure you have a firm grasp on your audience and your goals.

Goals

​​What are you using Google Ads for? Lead generation? E-commerce? Brand building? The campaign types you choose and structure of your account will hinge on this. To learn more about establishing realistic goals for your Google Ads account, check out these resources:

Audience

Developing personas is essential. What do your ideal customers do? Where do they do it? When are they actively searching? On what device? To learn more about developing customer personas and defining your audience, check out these resources:

2. Set up your Google Ads Account

Setting up a Google Ads account is easy and takes just a few minutes.

You have the option of creating your account using an existing Google account, or you can create a new account specifically for use with Google Ads. Then, you’ll specify some basics for your account, such as your location and time zone. Finally, you’ll set up billing details, so Google can accurately bill you every month.

3. Identify your keywords

Advertisers use Google Ads by bidding on keywords that are relevant to their business so that their ads appear in relevant search results. There are many different ways to conduct PPC keyword research, and Word Stream’s Free Keyword Tool is an excellent starting point.

Simply enter a search term or URL and it will generate a comprehensive list of keywords along with search volume, cost per click data, and competition level.

How does Google Ads work?

Google Ads Course

Although both Search and Display advertising campaigns are managed via Google Ads, the term “Google Ads” typically refers to the Search Network. Digital marketers usually refer to the Display Network by its own name. In short, Google Ads works on an auction system, where costs are not determined just by bid, but also the quality and relevancy of ads.

For more on the Google Ads ad auction and how the Google Ads system works, check out this info graphic.