Marketing Automation Course Multan

 Marketing Automation Course Multan 2023

How does marketing automation work?

Marketing automation uses software to automate monotonous marketing work. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns - not just for the sake of efficiency, but also to provide a more personalized experience for their customers.

The technology behind marketing automation makes these tasks faster and easier to do.

Advantages of Marketing Automation

Marketing Automation Course 

1. Boosting marketing productivity

One of the most important objectives of implementing any automation is to minimize or eliminate human resource investment in manual and repetitive tasks, such that your human employees can instead focus on creative and imaginative jobs that cannot be automated and specifically requires human intervention.

The same applies to implementing marketing automation where the goal is to move repetitive marketing tasks and defined customer/ audience engagement workflows- from creative humans to efficient machines. This frees your thinking, breathing marketing human resources to focus on tasks where their attention is actually critical, such as, marketing strategy, calendar planning, digital customer experience mapping, campaign performance monitoring, and improvement and reporting etc.

2. Improving marketing efficiency and ROI

As your organization grows, it is no longer efficient or cost-effective to have marketers and sales enablers manually keep track of individual prospects and customers and engage them. This can drop competitive edge, diminish your ROI balance sheets and can derail expansion as the company gets bogged down with bureaucracy needed to manage massive human resources who are largely doing meagre, repetitive and less motivating (and creative) tasks.

Marketing automation, when implemented even at a basic-to-intermediate stage, will enable your marketing team to schedule bulk emails, identity and segment prospects based on potential for conversion, nurture leads as per defined workflows, trigger engagements- such as sending customer feedback surveys after an interaction/ pre-defined time period and capture responses etc. Not only does this exponentially improve marketing efficiency in delivering outcomes with minimized manual work, your marketing team will now deliver real improvement in ROI as they engage in more strategic and creative tasks that are far more impactful.

On a side bonus, it also improves marketing team’s employee satisfaction and reduces attrition rates, as these members now find more fulfillment through real creative tasks and learning opportunities in their day-to-day work profiles.

3. Enabling and delivering campaign personalization

Personalization is critical to effective lead nurturing and with marketing automation you are better equipped to personalize how you connect with your audience. It’s because more data helps you understand your audience better. When integrated with your CRM, your MAP provides greater insights into your audience which can be used to define relevant segments and deliver content to the right prospect at the right time in their buyer’s journey.

4. Providing real-time performance measurement

The 2017 Adestra study also revealed that 37% marketers see measuring performance as an important objective of marketing automation. Rightly so! With real-time campaign data through your MAP, you can analyze how well your campaign was received. Metrics such as open rate, click-through rate and so on, let you know what worked with your subscribers and what didn’t. This allows you to make tweaks and optimize your marketing campaigns along the way.

Types of Marketing Automation Softwares

Marketing Automation Course 

Marketing automation can range from simple tools to aid brand promotion or a set of tools and applications to manage end-to-end workflows and campaigns. While the adoption of various possible marketing automation components or types varies based on your business needs, here are some of the common types you can choose from to build your platform:

• Customer relationship management (CRM): 

This kind of an automation software stores, manages and helps retrieve customer/ lead data, purchase history and other business interactions between the brand and customers. This data is critical for aiming to plan and orchestrate customer journeys and bring some degree of personalization into their experience.

A CRM is essentially your central hub for automating the capture, storage and retrieval of all customer or prospect data. A business can also integrate their CRM with other marketing tools to automate a larger process. For example, you can easily integrate your Salesforce CRM with email marketing automation platforms like Hubs pot, and create workflows based on audience segmentation maps for lead nurturing or upselling (depending on the stage of buying funnel and ultimate goal of the business).

• Email marketing:

This is one of the first and most common areas of automation adopted by companies, given the sheer use of this marketing method due to affordability and evergreen impact. Depending on the level of sophistication of the software, email marketing automation tools allow marketers to automate and to create audience segments based on captured data, create workflows for lead nurturing, create delivery and bounce reports, integrate with CRM/ other tools and of course, schedule and send bulk emails. Infect, smart systems like Active Campaigns, Engage Bay and Hubs pot, also allow you to configure email triggers based on a single or combination of factors.

Most tools also come with performance measurement dashboards that provide metrics on delivery rate, opening rate, click-through rate (CTR) etc.

You can personalize various aspects of the email’s content based on your CDMOpens a new window and dynamic contentOpens a new window capabilities.

• Lead management:

Lead management is primarily a B2B marketing Opens a new window need, where value and effort per customer acquisition is much higher and takes since each prospect has a unique persona, different buying potential and are at different stages in the sales funnel, lead automation helps you nurture, engage and serve them relevant content. Through automation of lead processes such as mapping buyer journeys, lead scoring, lead qualification and lead progression, you can efficiently move from lead identification to conversion with custom designed nurture campaigns. Buyer journey mapping tells you if a lead is anonymous, known, engaged, marketing qualified, sales accepted, won, lost, or closed. Lead scoring lets you determine if a lead is ready to be passed on to sales for further perusal or you need to spend more time nurturing it. You can also automate the process of passing the marketing-qualified lead to sales automatically by applying a threshold on the lead score value.