Instagram Marketing Course Multan

 Instagram Marketing Course Multan 2023

What is Instagram marketing?

Instagram marketing is the work of using Instagram to raise your brand awareness, and sales. As the favorite social media platform of people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators.

Instagram marketing strategies include:

·         Organic content: Photo, video, or carousel posts, Reels, Stories

·         Paid content: Instagram ads, including Stories ads, Shopping ads, and more

·         Influencer marketing

·         Shopping tools: Shop tab, Product tags and catalog, Live shopping, Instagram Checkout, Shopping ads

How to set up Instagram for marketing

Instagram Marketing Course

If you’re just starting out, here’s what you need to do to set your company’s Instagram account up for success.

Set up an Instagram Business profile

To use most of the marketing tips featured here, you need an Instagram Business account. It’s free, and you can create a new one or convert your existing Personal account.

If you have an existing Personal account, skip to Step 3.

Step 1: Download Instagram

You can only create an account using a mobile device.

·         Get it for iOS

·         Get it for Android

Step 2: Create a Personal account

 Follow the rules to enter your email and phone number and choose a username and password. You don’t need to fill out the rest of your profile right now.

Step 3: Switch your new account to a Business one

Go to your profile and open the menu. Go to Settings and choose Switch to professional account near the bottom. Select Business as the account type and follow the prompts to convert your account.

 Benefits of Instagram for Business

Instagram Marketing Course

1. Purchasing Power

Did you know that over ⅓ of Instagram users have used the app to purchase a product online?

With the sales power that Instagram holds, you don’t want to miss out on this platform.

At the end of the day, sales are what most business owners are striving for, and it’s no different when it comes to the benefits of Instagram.

Sales guide the bottom line, and trying to learn how to increase sales is probably the main reason you’re reading this blog! And we don’t blame you.

It’s important to know that what you’re investing in is worth it (aka is going to provide a return on your investment)!

So how worth it is Instagram? Well, let’s take a look at some of the facts.

2. Advanced Targeting Options

Instagram’s ad platform has access to the most advanced social media advertising targeting options available.

We’ve established how many Instagram users there are and how likely they are to purchase, so let’s talk about how to leverage this data to your advantage.

As stated previously, Instagram was bought out by Facebook CEO Mark Zuckerberg a few years back.

Due to this, Instagram’s capabilities rapidly broadened to start matching Facebook’s capabilities.

Facebook is known for having one of the most advanced social media advertising platforms.

You can advertise to people by age, interests, behavior, and location on Facebook, which means you can now do the same on Instagram.

In addition to the cold targeting options listed above, Instagram has the same extensive retargeting capabilities that Facebook does!

Here, cold targeting refers to people who have never seen or heard of your brand and business before.

They’re cold and need to be “warmed up” in order to become a buyer and hopefully repeat buyer.

3. Trackability

Sales and leads are tractable through Instagram ads so you can see clear ROI.

This benefit of Instagram may seem obvious, but you’d be surprised at how many companies invest in platforms without gauging their effectiveness of it!

Since Instagram uses the same Ads Manager platform as Facebook, it has all of the same tracking capabilities that Facebook has.